Center of creative leadershiP (CCL) - b2b and B2C Education
OCTOBER 2016 - APRIL 2018
After the successful pilot of its Workshop Kits, CCL expanded the offering with a series of niche kits designed to address specific leadership needs. I partnered with CCL for two years, supporting the design and development of these kits from concept through delivery.
I chose to include this project in my portfolio because the workshop kits are still in the market today—and because the experience sharpened my instructional design practice while contributing to a proven, high-quality learning solution.
Workshop kits - High Demand. Faster Delivery. Same Quality.
The Request
The Challenge
The Challenge
CCL needed a clear, repeatable way to design and launch facilitator-led workshop kits—from initial topic intake through production, distribution, and sale. The goal was to support consistent quality across offerings while making it easier for cross-functional teams to collaborate and bring new kits to market efficiently.
The Challenge
The Challenge
The Challenge
The existing process spanned multiple teams and handoffs, but ownership and sequencing weren’t always clear. Content development, reviews, approvals, test runs, and distribution setup often happened out of order or too late, creating unnecessary rework and delays.
As demand for workshop kits grew, CCL needed a more structured approach—one that reduced ambiguity, protected instructional quality, and scaled without adding friction.
The Intention
The Challenge
The Intention
My focus was to design an end-to-end framework that reflected how the teams actually worked, while bringing clarity to roles, decision points, and approvals.
The Solution
The Solution
The Intention
I created:
A streamlined intake and topic prioritization flow to validate IP ownership, SME availability, and portfolio alignment early.
A clear development and approval process that moved logically from content definition to pilot test runs, copy editing, and final production
Role-based swim-lane process maps that made collaboration, accountability, and approval authority visible across teams
The intention wasn’t just efficiency—it was building a process that teams could trust, repeat, and improve over time.
The Impact
The Solution
The Impact
The result was a scalable workshop kit development model that aligned content, operations, marketing, and distribution under a shared framework.
The workshop kits developed using this process are still being sold by CCL today, demonstrating both instructional value and commercial success. The framework also established a foundation for future iterations, allowing kits to be reviewed, refined, and versioned based on participant and client feedback.